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Research papers

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal
June 15, 1997

Research papers

Viewing and coverage of the billboard medium

This work is a significant contribution to an issue that has been approached in several ways, unsuccessfully, during the last years: measurement of viewing and coverage of the billboard medium. The methodology here proposed shall provide subsidies to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Jose Reinaldo Riscal, Eneida Nogueira
May 1, 1997